项目背景
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超级物种与新西兰贸易发展局联合举办了超级物种新西兰食尚大赏暨“地球物种计划”发布会，在深圳超级物种海雅缤纷城店为现场消费者奉上了来自南太平洋的美食盛宴。
传播海报通过建模，将食材与对应产地的风景相结合，将新西兰优质产地与新鲜食材直观的呈现给消费者。
主视觉灵感来自于新西兰国旗，经典的红白蓝搭配，带来强烈的新西兰风情。 通过色块组合构建了一套极富识别性的视觉系统，易于延展；高强度的对比，则更加凸显食材的优质和鲜嫩。
In June 2019, Super Species and the New Zealand Trade & Enterprise jointly hosted the Super New Zealand, Super delicious festival， and launched the earth species project. Brought consumers a gourmet feast from the South Pacific at Haiya Fun City Store in Shenzhen.
The communication poster, through modeling, combines the ingredients with the scenery of the place of origin, and visually presents the high-quality origin and fresh ingredients of New Zealand to consumers.
The main visual inspiration comes from the national flag of New Zealand. The classic red, white and blue collocation brings strong New Zealand customs. Through the combination of color blocks, a set of highly recognizable visual system is constructed, which is easy to extend; The high-intensity contrast emphasizes the quality and freshness of the ingredients.
